SPIN MASTER
ACD - CREATIVE LEAD - IDEATION/DESIGN/SKETCH/STRUCTURE (along side team members): Covering a wide range of toy properties, we have teamed up with Spin Master to give them a partner they can trust when it comes to sharing their property's stories while executing "wow" pitch experiences, designing new displays structures, or creating room designs for toy fairs or store-within-stores sets.
2020
COKE
ACD - CREATIVE LEAD: "Share a Coke and a Song" summer program at Walmart. In-store and out-of-store experience. Integration of social content with in-store displays.
2020
PANTENE GOLD SERIES
ACD - CREATIVE SUPPORT/IDEATING/DESIGN: Pantene asked us to go big on the 2018 Gold Series / Walmart brand partnership at the Essence Festival in New Orleans. So we went HUGE! Over 300ft tall to be exact. Working with our agency partners at Burrell and Studio B, we created new video and photo content to use across the convention center experience, online media and on our multiple projection mapping activations. The night time projections featured #BlackGirlsDo declarations collected from the convention center as well as social media, and ensured Pantene and Walmart owned the night skyline. The Sheraton projection mapped media placement was so successful, the properties we worked with to implement them are now using them as a permanent media space.
2020
PANTENE 14-DAY CHALLENGE
ACD - CREATIVE LEAD/VIDEO SHOOT LOCATION/DESIGN: Developed a unique program for Walmart to support the national story of Pantene's 14-Day Challenge. Partnered with client to sell-in the idea for content creation. Lead all design direction, development of content, and also attended the video shoot.
2020
PIPER & PAXTON BABY BOUTIQUE
ACD - ART DIRECT/IDEATE/SET DESIGN: We partnered with Pampers to create a unique pop-up-store in downtown Chicago that wasn't branded Walmart, but it only carried product that could be found at Walmart, or through Walmart.com. The store was visited by top baby influencers with special guests, Mario Lopez and wife Courtney.
2020
DISNEY BIG BETS
ACD - CREATIVE LEAD/DESIGN/SKETCH: Ideating around Disney Big Bets for 2019.
2020
DISNEY-PIXAR CARS 3 PROGRAM
ACD - CREATIVE LEAD/DESIGN: Ideating how a Disney Pixar Cars 3 collectors program could come to life at Walmart.
2020
DISNEY-PIXAR CARS 2 PROGRAM
SENIOR DESIGNER - CREATIVE LEAD/ART DIRECTION/DESIGN: During my time with Disney, Walmart asked us to come back to them with a unique theme/program that they could own for Cars 2. Partnering with our marketing team and our team in California, we developed Mater's Secret Mission which we rolled out for theatrical release and followed that with a home release program. We created destinations in-store as well as social and digital content along with a custom brand page for Walmart.com.
2020
DISNEY-SPRING INTO FUN
SENIOR DESIGNER - CREATIVE LEAD/ART DIRECTION/DESIGN: During my time with Disney, Walmart asked us to develop an AR (Augmented Reality) experience for shoppers around Disney Vacations. Partnering with Disney Parks, we created a multi-pallet program that included product perfect for travel and information about the parks. Shoppers were able to scan the displays and have one of the Fab-5 characters virtually step out into aisle for a perfect photo op!
2020
DISNEY PRINCESS PROGRAMS AT WALMART
SENIOR DESIGNER - CREATIVE LEAD/ART DIRECTION/DESIGN: During my time with Disney, Walmart tasked our team with coming up with multiple Disney Princess programs ranging from groups of Disney Princesses to Cinderella. Working with the marketing team leadership and partnering with Walmart retail management, we developed displays that pushed structure specs and had interactive elements that shoppers could experience. We created custom content for apps that placed girls within the world of Disney Princesses continuing the stories lined out by our teams in California.
2020
DISNEY ROADSHOWS AND SETS FOR THE WALMART TEAM
SENIOR DESIGNER - CREATIVE LEAD/SET DESIGN/ART DIRECTION/DESIGN: During my time with Disney, I was in charge of ideating, developing, and overseeing roadshow sets. These sets were a huge undertaking that had multiple stakeholders. I worked directly with vendors to bring our stories to life in a way that supported our programs and helped sell in product to retail buyers. The sets were often mentioned as best practice and execution by Walmart retail management and leadership. The sets ranged in location from our local lab/office space, downtown Bentonville events, our Minneapolis office, and Walmart Year Beginning Meetings in Orlando or Denver.
2020
UNDERJAMS
ACD - CREATIVE LEAD/ILLUSTRATOR/IDEATE: Pampers Underjams asked us to find a way to communicate with families about bed wetting and help to find a solution. The result was the development of a multi-tiered program that introduced advice from a licensed therapist and a original character named Sal The Sasquatch. Sal was integrated in numerous areas of the campaign, including a children's e-book for download.
2020
JOY - THE RAZOR
ACD - CREATIVE LEAD/IDEATE/DESIGN: Partner with client to develop a new disruptive women's razor, non-branded by Gillette, that included brand guidelines, physical displays/signage, as well as online content for the launch at Walmart. The success of this program helped get a promotion for the lead P&G sales person.
2020
GILLETTE JUSTICE LEAGUE
ACD - CREATIVE LEAD/DESIGN: Partner with Gillette and Justice League property bringing to life custom Justice League razors/product to store. Complete program from in-store to digital. Video shoot location and content creation.
2020
GILLETTE NATIONAL - ENRICH PROGRAM
ACD - PHOTO SHOOT LOCATION/ART DIRECT/DESIGN: Building of the Gillette Enrich brand. Attended the photoshoot in NYC and worked with the photographer through the full process. Partnered with client to lead the creative story throughout each tactic execution.
2020
GILLETTE SENSOR 3 COOL
ACD - CREATIVE LEAD/ART DIRECT/DESIGN/SKETCH: Created a full multi-department take over for the launch of the Gillette Sensor 3 Cool razor. Roadshow environment set up in Boston, home of Gillette. In-store executions.
2020
GILLETTE END-CAPS
ACD - CREATIVE LEAD/ART DIRECT/DESIGN: Concept consecutive monthly end-cap placement ideas.
2020
GILLETTE MALE SHAVE MOD RESET
ACD - DESIGN/IDEATE: Update the shopper experience in aisle for the Gillette Male Shave modular reset.
2020
GILLETTE MALE SHAVE ENDCAPS
ACD - ART DIRECT, IDEATE, DESIGN, SKETCH: Bring to life end-cap placement at Walmart through concerting of different structures and communication.
2020
OLD SPICE BRAND PAGE
ACD - CREATIVE SUPPORT/IDEATE: Develop a unique and interactive brand page for the launch of new Old Spice products.
2020
CONCEPT SKETCHES
This shows my wide range of sketching skills and my line of thinking when it comes to structure and environmental layout and design. You'll see some initial sketches that you may have noticed as final renders or actual displays from my projects.
2020
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