PANTENE GOLD SERIES

ACD - CREATIVE SUPPORT/IDEATING/DESIGN: Pantene asked us to go big on the 2018 Gold Series / Walmart brand partnership at the Essence Festival in New Orleans. So we went HUGE! Over 300ft tall to be exact. Working with our agency partners at Burrell and Studio B, we created new video and photo content to use across the convention center experience, online media and on our multiple projection mapping activations. The night time projections featured #BlackGirlsDo declarations collected from the convention center as well as social media, and ensured Pantene and Walmart owned the night skyline. The Sheraton projection mapped media placement was so successful, the properties we worked with to implement them are now using them as a permanent media space.