AWARD: EFFIE
PIPER & PAXTON BABY BOUTIQUE
ACD - ART DIRECT/IDEATE/SET DESIGN: We partnered with Pampers to create a unique pop-up-store in downtown Chicago that wasn't branded Walmart, but it only carried product that could be found at Walmart, or through Walmart.com. The store was visited by top baby influencers with special guests, Mario Lopez and wife Courtney.