AWARD: EFFIE
UNDERJAMS
ACD - CREATIVE LEAD/ILLUSTRATOR/IDEATE: Pampers Underjams asked us to find a way to communicate with families about bed wetting and help to find a solution. The result was the development of a multi-tiered program that introduced advice from a licensed therapist and a original character named Sal The Sasquatch. Sal was integrated in numerous areas of the campaign, including a children's e-book for download.